All work
AgencyWhite-label
How We Built a Tool That Answers “How Much Should I Spend on Ads?”
A white-label KPI calculator that takes your inputs — spend, cost per lead, conversion rates — and models how changes ripple through to ROAS before you touch the budget.
Challenge
Media buyers were guessing at budget increases. Nobody had a clean way to simulate “what if CPL drops?” or “what if we raise spend 20%?” against target ROAS.
Solution
An interactive KPI tool with scenario inputs that projects the impact of spend and efficiency changes on ROAS — built to be white-labeled for agencies.
Case study detail is a placeholder — full write-up coming soon.