Resources

Datafyix resources for marketers

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13 min read
Why Your Facebook Ads Aren't Converting (And Other Reasons Marketing Fails)
It's 2:47 PM on a Tuesday, and you're staring at Facebook Ads Manager. Again. Here's why the numbers lie—and what to fix first.
10 min read
Boosting Posts vs. Using Facebook Ad Manager: Which one is better?
Boost Post vs. Ads Manager: when each makes sense, and when you need the full toolkit to scale.
9 min read
Top (free) Ways to Power UP Your Facebook Marketing
Efficient systems beat expensive tools. Filter views, rules, and reporting habits that help you manage real ad spend.
1 min read
Why you shouldn't care about CPM
CPM is a visibility metric—not a results metric. Focus on outcomes that map to revenue.